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spiral path

behind the brand


LOGO + WEB + COLLATERALL // The Spiral Path

⁠serene // welcoming // warm // whimiscal ⁠

This brand identity system is rooted in organic & natural elements - a true nod to this 'spiral path' we call life. ⁠⠀


While the logo mark may not be asymmetrical and perfectly spun 'spiral', this an intentional embodiment of the twist and turns we experience this side of heaven. ⁠⠀


Slide to see how 'The Spiral Path' has been developed across all channels.

We can’t wait to see how this brand 'spirals' through people's lives 🌀

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