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spiral path

behind the brand

LOGO + WEB + COLLATERALL // The Spiral Path

⁠serene // welcoming // warm // whimiscal ⁠


This brand identity system is rooted in organic & natural elements - a true nod to this 'spiral path' we call life. ⁠⠀

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While the logo mark may not be asymmetrical and perfectly spun 'spiral', this an intentional embodiment of the twist and turns we experience this side of heaven. ⁠⠀

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Slide to see how 'The Spiral Path' has been developed across all channels.


We can’t wait to see how this brand 'spirals' through people's lives 🌀


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