behind the brand
LOGO + WEB + COLLATERALL // The Spiral Path
serene // welcoming // warm // whimiscal
This brand identity system is rooted in organic & natural elements - a true nod to this 'spiral path' we call life. ⠀
While the logo mark may not be asymmetrical and perfectly spun 'spiral', this an intentional embodiment of the twist and turns we experience this side of heaven. ⠀
Slide to see how 'The Spiral Path' has been developed across all channels.
We can’t wait to see how this brand 'spirals' through people's lives 🌀